Business Sales Mastery Program
Learn practical sales strategies from industry professionals who've closed deals worth millions across Australian markets. Our hands-on approach focuses on real scenarios you'll face when building client relationships.
Meet Your Instructors
Work directly with sales professionals who understand the Australian market and bring decades of combined experience.
Briony Kalmar
Lead Sales Strategist
Spent 14 years building sales teams across Melbourne and Sydney. Briony knows what it takes to win enterprise contracts because she's done it herself—over 200 closed deals with major Australian corporations.
Dashiell Rourke
Client Relations Expert
Started as a door-to-door salesperson and worked his way up to managing key accounts for technology firms. Dashiell brings practical wisdom about building lasting client relationships that actually generate repeat business.
Tamsin Eldridge
Digital Sales Specialist
Made her mark in the e-commerce sector, helping businesses transition to digital sales models. Tamsin understands how modern buyers research and make decisions, which matters more than ever in 2025.
What You'll Actually Learn
We skip the theory-heavy lectures. Each module builds on real sales situations you'll encounter.
Foundation Phase (Weeks 1-6)
Understanding buyer psychology, qualification techniques, and how to structure your sales process. We use case studies from Australian businesses that worked—and some that didn't.
Building Relationships (Weeks 7-12)
Communication strategies that feel natural, not scripted. Learn to handle objections without sounding defensive and build trust through genuine conversations.
Closing & Negotiation (Weeks 13-18)
Practical negotiation tactics for different deal sizes. We role-play challenging scenarios based on situations our instructors have navigated themselves.
Advanced Strategy (Weeks 19-26)
Territory planning, account management, and using sales data effectively. Plus, how to mentor junior salespeople once you're further in your career.
Step-by-Step Approach
Here's how we structure the learning experience to help you develop practical skills.
Start with Real Scenarios
Every lesson begins with an actual sales challenge. You analyze what happened, discuss alternatives, then learn the frameworks that could have helped.
- Review documented sales calls and meetings
- Identify decision points and turning moments
- Discuss different approaches in small groups
Practice Through Role-Play
Get comfortable with uncomfortable conversations. Our instructors play difficult clients so you can experiment with different techniques in a low-stakes environment.
- Simulated discovery calls with feedback
- Objection handling exercises
- Negotiation scenarios with budget constraints
Build Your Personal Playbook
Document what works for your style. By the end, you'll have a customized collection of strategies, scripts, and approaches that feel authentic to you.
- Template your most effective emails and approaches
- Track which techniques feel natural
- Refine your personal sales methodology
Get Individual Mentorship
Monthly one-on-one sessions with your assigned instructor. Bring real challenges from your current role or job search, and work through them together.
- Review your actual sales calls and emails
- Strategize for upcoming important meetings
- Address specific skill gaps you're working on
Ready to Develop Your Sales Skills?
Applications for our September 2025 intake open in May. The program runs for 26 weeks with live sessions twice weekly, plus access to recorded content and resources.
Program Start
September 2025
Duration
26 Weeks
Format
Live + Recorded